Direct-to-Customer Commerce

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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Pros and Cons of eCommerce Replatforming

I ran across this post in a LinkedIn discussion within the Ecommerce Solutions group:  Pros and Cons of eCommerce Replatforming:  Considerations for the C-Suite.  It was posted by Olivier Pepin, Senior Director, Technology at Optaros.

You could quickly conclude that Olivier is promoting Optaros solutions in his post, but look past that and you’ll find a well considered piece.
 
 
However, I also want to add to Olivier’s thoughts.
 
 
Especially for the C-Suite.
 
 
What differentiate’s your business from your competitors?  Products?  Price?  Customer Service?  Business Rules?  Inventory availability?  or, your web site?
 
 
It’s certainly possible that your web site is what differentiates your business; but I don’t think that’s true for most business.
 
 
The features and functionality of your web site need to comparable to that of your competitors.  Not too far ahead or behind.  Because your customers have expectations of how to do business with you on the web.  If you have new features that are so “gee whiz” you may end up spending more time explaining the features and not enough time selling product.
 
 
The fundamental of retailing have not changed.  We’s simply added a new channel, in which the proven principles now manifest themselves in new ways.
 
 
Don’t get carried away with the technology.

Filed under: Direct Commerce, Ideas, Opinion, , , , , , , , , ,

Ecommerce Technology is more than the sum of it’s features

One of the essential parts of my consulting practice is vendor identification, evaluation, selection & transition.  Typically, a lot of the time needed for such an engagement is the development of the requirements document … an attempt to document every possible feature a client might need in the operations area being addressed.

But there is more to such an engagement than the rather mundane process of listing the set of feature requirements, and comparing it to what each prospective vendor claims they can provide.

An article in Multichannel Merchant, just today, makes this point well.  Entitled, 5 Tips for Choosing an Ecommerce Technology Provider , click to read it for yourself.

Matching up with the features & functions you need is an important place to start.  But as Raj Kumar Waghray writes, there are other broader, and ultimately, even more important factors:

  • evaluating your existing partnership
  • understanding your unique needs (my emphasis on understanding)
  • serving your needs?
  • collaboration quotient (not only theirs, but yours as well)
  • eager to serve mindset

There is a business culture component to matching up technology users with technology providers — don’t ignore it.  It is often the biggest factor of the long term success of your business relationship.

Filed under: Direct Commerce, Opinion, , , , , , , ,

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