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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Nine Steps to Multichannel Commerce

Nine Steps to Multichannel Commerce

This is a PDF copy of a presentation on the major necessary steps to fully implement a multichannel commerce strategy, which is required precursor to an Omni-Channel strategy

 

Filed under: Direct Commerce, multichannel commerce, , , ,

Axle Digital Announces Launch of Grand Central Commerce Platform for Multi-Channel and Social Commerce | Virtual-Strategy Magazine

Axle Digital Announces Launch of Grand Central Commerce Platform for Multi-Channel and Social Commerce | Virtual-Strategy Magazine.

This is an interesting develop … the continuing integration of social media into the marketing mix, especially, the marketing automation mix.  This is especially worth reviewing, if your target demographic is on the younger side … < 30.

Check it out and let me know what you think.

Filed under: multichannel commerce, , , , ,

The first step to multichannel commerce

This is certainly not the only step — I need to emphasize that point, up front.  But it is the first step.  Because if you’re going to sell your merchandise consistently across multiple channels, you need to have one master source of product information.

So, the first step is a Product Masterfile.

It should include all the product numbers, descriptions, images, specifications, suppliers, pricing alternatives, internal buyers … everything you know or might need to know about any specific product that you sell.

If you have this unified source of information, then you’ll be able to provide consistent information to your customers, regardless of which channel they are using.

I’ve been surprised, even in the past couple of years, how many of my clients do not yet have this unified, single source of information about their products … certainly, many companies do … but many still don’t.

If you don’t have this, put high on your prioritized to-do-list.

Filed under: Direct Commerce, , ,

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