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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Dept of Commerce stats on Electronic & Mail Order Sales for 2012

The Dept of Commerce has released it’s final report on Retail Sales for 2012.  Below is a graph of the monthly report for Total Retail Sales (the blue line against the left axis) and Electronic & Mail Order Sales (the green bars against the right axis).

Total Retail sales grew 3.7 percent, over 2011, and totaled just short of 4.9 trillions dollars.  Electronic & Mail Order Sales grew 13.2 percent, over 2011, and totaled 324.4 billion dollars.  Electronic & Mail Order Sales represent 7.4 percent of Total Retail Sales.

I don’t want to over analyze what all of this means.  But it is clear that Electronic & Mail Order Sales (what I call Direct Commerce) is growing faster than Retail Sales over all.  And the growth curves changed noticeably, at the beginning of the last recession (late 2008)

Retail Sales by Month

 

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