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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

More on Content Marketing

Content Marketing should prove that long copy sells.

It’s a myth that buyers don’t read long copy. In fact, buyers are the only people that read long copy — because they are interested. People who don’t read long copy are not interested in what you’re selling. So, don’t write for them. Write for the people who are interested in buying. They will self-select.

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Filed under: Direct Commerce, Ideas, Omni-Channel Commerce, , ,

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