Direct-to-Customer Commerce


Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

6 Components of a Direct Response Fundraising Strategy

There are six components that result in an effective direct response fundraising strategy:

  • Donor Acquisition — inspiring someone to give the first time.
  • Donor Renewal — inspiring a donor to give a second time and then repetitively over an even longer period of time.
  • Donation Frequency — inspiring a donor to give multiple times each year
  • Donor Upgrading — stimulating donors to give larger amounts
  • Donor Longevity — encouraging donors to continue giving for years and years
  • Donor Recognition — saying thank you appropriately, to encourage continued giving

Filed under: Direct Response Fundraising, Ideas

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