Direct-to-Customer Commerce


Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Insights on Email Marketing

I don’t know anyone who does not feel like they get too much email.  So, if that’s true, how does it effect what you do in your email marketing.

I think it emphasizes three things:

  1. If and when possible, tie your emails to something happening in the news and put the link in the subject line.
  2. There should be a reason why your Call to Action is important right now.  Otherwise you email is just another of the hundreds of emails I get every day.
  3. If you cannot leverage one of the first two points, then inundate your customers, donors or prospects with your offer, repeatedly over some period of time — because all you can hope for is opportunistic matches between what your offering and your customers’ needs.

Just a little food for thought.


Filed under: Direct Commerce, Ideas,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Twitter Updates

%d bloggers like this: