Direct-to-Customer Commerce

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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

5 Things to Put in the Shipping Box

Here’s a link to this post at Practical Ecommerce … click here

Armondo Roggio posted this late last month.  Of course, it’s not just about ecommerce, it’s really about anytime you’re shipping product to a buyer.

Here are his five things:

  • put coupons in the box
  • put free merchandise in the box
  • put a treat in the box
  • put a review request in the box
  • put a catalog in the box

Of course, I can make the case that for specific companies this list should change.  But Armondo makes the underlying point that the box you ship to your customers is very important.

For example … the treat or free merchandise may do more for your customer loyalty than a frequent buyer program

And the follow up question for Armondo is this:  how to you make sure your customer sees all of this material?  Do you put it on top of the purchased merchandise to make sure they see it?  Or, do you put it underneath … because the first thing they should see is what they bought?

And of course, it’s really easy to overthink this stuff, too.

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Filed under: Direct Commerce, Ideas, , , , , ,

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