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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Direct Commerce Sales, thru March, 2013

It’s critical to first, define terms.  By Direct Commerce, I’m referring to electronic & mail order retail sales, as reported by the US Dept of Commerce.

There are several similar reports out today, but they define their reporting term differently.  For example, comScore issued a quarterly report on non-travel ecommerce sales, excluding auctions, etc.  They reported about $50 billion of sales in 2013Q1.

The chart below includes all Retail Sales, compared to Direct Commerce sales, as defined above.  The 2013Q1 sales for Direct Commerce is $94.422 billion, year-over-year growth of 17%.  Direct Commerce now represents 7.52% of total retail sales

As you can see from the narrowing of the gap, Direct Commerce sales is growing almost twice as fast as retail sales, overall.  Retail sales in 2013Q1 grew only 1%, while Direct Commerce sales grew 4.2% in the same quarter (quarter-over-quarter).

Screen Shot 2013-05-13 at 1.19.20 PM

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