Direct-to-Customer Commerce

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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Pros and Cons of eCommerce Replatforming

I ran across this post in a LinkedIn discussion within the Ecommerce Solutions group:  Pros and Cons of eCommerce Replatforming:  Considerations for the C-Suite.  It was posted by Olivier Pepin, Senior Director, Technology at Optaros.

You could quickly conclude that Olivier is promoting Optaros solutions in his post, but look past that and you’ll find a well considered piece.
 
 
However, I also want to add to Olivier’s thoughts.
 
 
Especially for the C-Suite.
 
 
What differentiate’s your business from your competitors?  Products?  Price?  Customer Service?  Business Rules?  Inventory availability?  or, your web site?
 
 
It’s certainly possible that your web site is what differentiates your business; but I don’t think that’s true for most business.
 
 
The features and functionality of your web site need to comparable to that of your competitors.  Not too far ahead or behind.  Because your customers have expectations of how to do business with you on the web.  If you have new features that are so “gee whiz” you may end up spending more time explaining the features and not enough time selling product.
 
 
The fundamental of retailing have not changed.  We’s simply added a new channel, in which the proven principles now manifest themselves in new ways.
 
 
Don’t get carried away with the technology.
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Filed under: Direct Commerce, Ideas, Opinion, , , , , , , , , ,

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