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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Where Content Marketing ultimately leads …

This story appeared in the Washington Post today, To build brand, companies produce slick content and their own media.

One of the closing thoughts in the article is that “every company is now a media company.”  And that is a correct conclusion.

But the common availability of the tools be a media company, doesn’t mean a company can be casual or sloppy about the content it publishes — in either substance or appearance.

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Filed under: Direct Commerce, Ideas, News, , , ,

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