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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Cash registers fade away as smartphones, tablets take over

This trend was very foreseeable.  And anyone who doesn’t see it, needs to re-evaluate.  Here’s a link the this story by the AP, published by Gannett … Link

Note even Walmart is experimenting with an iPhone app that enables a shopper to scan items as the shopper drops them into her cart.  Stopping at a self-check-out terminal only to pay and perhaps bag up the items.

And if you’ve never used the “self-pay” function in Apple’s Store app, you should try it.  Scan an item, login with your Apple ID, pay with your registered credit card, email yourself the receipt and walk out of the store.  You can do it with any item that is not stored in the back of the store (which includes the big, very valuable items, as you would expect).

Once again, we talking about convenience to the customer … it’s a never-ending theme, but I’m always amazed at how few people get it.

Personally, I’m waiting for my grocery store to allow me to email my receipt … I hate those long pieces of paper!

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Filed under: Ideas, multichannel commerce, News, Opinion, , , , , , , ,

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