Direct-to-Customer Commerce

Icon

Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

What’s the line between email marketing and building store traffic?

Kevin Hillstrom proposes an answer to this question in his blog: Mine That Data, in a post entitled Store Distance and Email Marketing.  check it out and tell me what you think.

Kevin hypothesizes that the line relates to the distance someone is from your store.

Advertisements

Filed under: Direct Commerce, Ideas, Opinion, , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Twitter Updates

  • Men are moved not by the reaching of the goal, but by the grandness of effort involved in getting there—or failing to get there. #MaxLerner 2 days ago
  • Establishing goals is all right if you don't let them deprive you of interesting detours. #DougLarson 3 days ago
  • It's hard to decide if TV makes morons out of everyone, or if it mirrors Americans who really are morons to begin with. #MartinMull 4 days ago
  • Having a family is like having a bowling alley installed in your head. #MartinMull 5 days ago
  • A cult following is a nice way of saying very few people like you. #MartinMull 6 days ago
%d bloggers like this: