Direct-to-Customer Commerce

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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

What’s the line between email marketing and building store traffic?

Kevin Hillstrom proposes an answer to this question in his blog: Mine That Data, in a post entitled Store Distance and Email Marketing.  check it out and tell me what you think.

Kevin hypothesizes that the line relates to the distance someone is from your store.

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Filed under: Direct Commerce, Ideas, Opinion, , , ,

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