Direct-to-Customer Commerce

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Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Kevin Hillstrom: MineThatData – A/B Testing: Here’s An Example

Kevin Hillstrom: MineThatData – A/B Testing: Here’s An Example.

In the article linked above, Kevin makes a great point — some sales happen without marketing.

Do you know what that percentage is for your business?  Kevin outlines a testing strategy to find out.

It’s worth looking into.

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Filed under: Direct Commerce, Ideas, , , ,

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