Direct-to-Customer Commerce


Strategic insights into the direct commerce industry, including ecommerce, direct marketing and related fields

Who will be first to publish their catalog for iPad?

Think about a catalog as a book.  Apple allows purchases from within their apps.  So it makes sense that someone will publish their catalog as an app for iPhone and iPad.

Automatic updates via Apple’s book store.

Actually, there are a couple of apps in Apple’s App Store already:  IKEA (UK), Pottery Barn (actually, they have two different ones), SkyMall … and several others which are not recognizable brands.

I wonder how their doing?


Filed under: Direct Commerce, Ideas, , , ,

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