Acquisition Spending, Direct Mail on the Rise: Winterberry Report.
Interesting market analysis and forecast for 2011 by Bruce Biegel, managing director of Winterberry Group, interviewed in Chief Marketer.
In general, direct and digital marketing are not the dominant advertising channels, as compared to traditional media. Paper-based direct mail is making a little comeback, expected to rise 5.8% in 2011.
Worth reading the whole piece.
Filed under: Direct Commerce, News, Opinion, acquisition, advertising, Direct Commerce, Direct Mail, DRTV, multi-channel
