Kevin Hillstrom: MineThatData: Multichannel Wednesday: E-Commerce and Retail.
The link above takes you to an outstanding set of observations about how multi-channel customers behave in the various channels, and how you should adjust your marketing communications based upon the acquisition channel.
Great insights that are worth your attention
Filed under: Direct Commerce, Ideas, Opinion, acquisition, Direct Commerce, direct marketing, Kevin Hillstrom, multi-channel, retention
